Going All Town on Social Networks

Going All Town on Social Networks

Brandon Oliver Smith, July five 2012

Brandon Oliver Smith is a Supervisor at the Technique & Innovation staff at Social Media Group.

Did you understand that Prada has a shop situated in the course of the desert? The closest the town is Valentine, Texas, inhabitants 217. It appears one in all Valentine’s locals wasn’t too pleased with Prada and took to spray-painting the word “Dum Dum” at the aspect of the construction. Listening to this were given me desirous about a couple of things:

1) “Dum Dum”? Really??
2) What does vandalism on a social community glance like?

It’s taken lower than a decade for our bodily global to change into covered with a thick layer of Virtual. Clones of our personalities, pursuits and relationships now exist on social networks, successfully recreating a lot of our bodily international in a virtual shape.

On social networks, those virtual clones are our non-public assets. On Facebook, I personal my profile web page. It’s mine to replace and handle. Likewise for every of my pals. For the reason that we’re virtual assets owners, how could we really feel if any individual vandalized our profile pages? May we protect our virtual belongings the similar method we might our bodily? What if the act of virtual vandalism might be regarded as art, very similar to graffiti?

We’re already seeing examples of manufacturers the use of social networks as artwork canvases, very similar to graffiti artists the usage of subway vehicles. Past due final month, the japanese attire logo Uniqlo hijacked their very own Pinterest board by remodeling it right into a scrolling animation. Previous to that, Smart Argentina remodelled their Twitter timeline into an ASCII based totally animation. Those are implausible examples of manufacturers taking a look at the virtual realm just like a graffiti artist seems to be on the bodily. The place so much folks see walls, subway cars, freights and supply vehicles a graffiti artist sees a clean canvas ripe for inventive expression.

I in finding this section of our bodily global creeping into the virtual realm interesting and that i can’t assist however call to mind the longer term. When we as virtual voters grow to be extra settled, is there absolute to be an inventive magnificence with an itch to tag the partitions? If so, who would be the first to head All City?

Read More... [Source: Social Media Marketing Analysis from SMG]