SAN FRANCISCO -- Square, the cell fee processing company, on Tuesday introduced an up to date tool suite that comes with purchaser loyalty features.

The San Francisco-based company, which in advance this month claimed to have registered 2 million traders because its founding in 2009, develops tool for industry transactions on each sides.

Used together, "SQ. Register," a point-of-sale iPad app for merchants, and "Pay with Square," a cellphone app for customers, doubtlessly get rid of the usage of bodily credit score cards.

With the most recent update, traders can layout first-visit offers and customizable digital punch playing cards out there to shoppers who input the shop with the Sq. app on their phones.

The final goal, in line with Keith Rabois, Square's COO and a former Paypal executive, is to provide traders a customizable tool package deal that might display consumers menus and offers in what's successfully a store's personal phone app.

Merchants "may have his or her logo etched onto a customer's phone," Rabois stated in an interview. "WE ARE giving them the efficient capability of an iPhone app to allow them to have their interactions with their customers."

Square, led by CEO Jack Dorsey, the Twitter co-founder, stated final week it was heading in the right direction to procedure $6 billion in bills this 12 months and is calling to go into in another country markets.

Former Salesforce.com government Sarah Friar

joined the corporate final week as a prime monetary officer.