Google Analytics Social Monitoring – Likes &a distant Unlikes Trojan horse?

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I have written a couple of articles (here and here) approximately enforcing and the usage of the brand new Google Social Monitoring Analytics, announced on June 29, 2011.

It’s an excessively helpful addition to Google Analytics and a perfect new software so that you can verify the effectiveness of your website’s integration with Facebook, Twitter, Google +1 and (whilst the JavaScript callback bug will get labored out) the LinkedIn Proportion button.

However, due to the fact enforcing Google Analytics Social Interplay monitoring on our blog, I’ve spotted that the rely of Fb Likes and Unlikes seems, well, off … manner off.

Unnaturally Top Selection of Unlikes in Google Analytics

For the duration of July 17, 2011 to August 17, 2011, Google has recorded 177 Likes on our weblog and SIXTY FOUR Unlikes.

Now, possibly persons are simply having a difficult time figuring out whether they like our content, however a 3:1 ratio of Loves to Unlikes looks like too many Unlikes and, as our weblog doesn't industry in arguable topics, it simply doesn’t appear right.

Comparing Like / Not like Metrics among Fb Area Insights and Google Analytics

I determined to peer what Fb Area Insights had recorded for the Like Button for a similar period, and its Like overall was 241 that is the entire of Likes and Unlikes rely with Google Analytics.

I today wrote a put up approximately Facebook Area Insights and Google Analytics Social Tracking, evaluating the options of those visitor-metrics tools, and spotted this disparity however concluded that it was Fb that was getting it wrong, in all probability counting all clicks at the Like Button Social Plugin as Likes, as it was a click the similar button.

I’m starting to assume that it’s Google Analytics that may be developing the faulty numbers, despite the fact that I’m undecided. After I requested a colleague at Google approximately this, he replied:

Our monitoring code is lovely clear. Any time you name trackSocial, we’ll increment social interplay numbers. That’s it. When you merely introduced a decision trackSocial with the parameters “foo” and “bar”, to be able to appear to your reports.

To get the Fb like /a far off in contrast to data, we need to combine with the APIs Fb supplies. Following their docs, we applied a bit of wrapper to name trackSocial while you like or not like something.

So it would both be that the way in which this little wrapper is built-in on your website has a bug, or that the not like experience within the Fb API is incorrectly firing for a few bizarre reason.

So most likely it’s simply that I didn’t understand how a lot folks “unlike” content material. I by no means do. What approximately you?

Are you the use of Google Analytics Social Monitoring? Permit me realize within the feedback what you’re seeing.

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